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Principles of Wine Marketing
Principles of Wine Marketing

Steve Goodman captures over a decade of experience as a wine marketer (consulting and research) to discuss the principles of marketing for the wine business. Designed to generate the reader's ability to apply 'marketing thinking' to their wine business. An extremely useful handbook for anyone involved in the sale of wine, including students, business owners, retailers and marketers.



Item: 097568507
Price: $50.00


   

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