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An Introduction to the Event-Related Potential Technique

The event-related potential (ERP) technique, in which neural responses to specific events are extracted from the EEG, provides a powerful noninvasive tool for exploring the human brain. This volume describes practical methods for ERP research along with the underlying theoretical rationale. It offers researchers and students an essential guide to designing, conducting, and analyzing ERP experiments. This second edition has been completely updated, with additional material, new chapters, and more accessible explanations. Freely available supplementary material, including several online-only chapters, offer expanded or advanced treatment of selected topics. The first half of the book presents essential background information, describing the origins of ERPs, the nature of ERP components, and the design of ERP experiments. The second half of the book offers a detailed treatment of the main steps involved in conducting ERP experiments, covering such topics as recording the EEG, filtering the EEG and ERP waveforms, and quantifying amplitudes and latencies. Throughout, the emphasis is on rigorous experimental design and relatively simple analyses. New material in the second edition includes entire chapters devoted to components, artifacts, measuring amplitudes and latencies, and statistical analysis; updated coverage of recording technologies; concrete examples of experimental design; and many more figures. Online chapters cover such topics as overlap, localization, writing and reviewing ERP papers, and setting up and running an ERP lab.

Product Details
  • ISBN-13: 978-0262525855
  • Publisher: A Bradford Book; second edition edition
  • Publication date: 27/06/2014
  • Pages: 392
  • Product dimensions: 8.9 x 7 x 0.9 inches

Price: $47.00
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Drugs for Life

Every year the average number of prescriptions purchased by Americans increases, as do healthcare expenditures, which are projected to reach one fifth of the U.S. gross domestic product by 2020. In Drugs for Life, Joseph Dumit considers how our burgeoning consumption of medicine and cost of healthcare not only came to be, but came to be taken for granted. For several years, Dumit attended pharmaceutical industry conferences; spoke with marketers, researchers, doctors, and patients; and surveyed the industry's literature regarding strategies to expand markets for prescription drugs. He concluded that underlying the continual growth in medications, disease categories, costs, and insecurity is a relatively new perception of ourselves as inherently ill and in need of chronic treatment. This perception is based on clinical trials that we have largely outsourced to pharmaceutical companies. Those companies in turn see clinical trials as investments and measure the value of those investments by the size of the market they will create. They only ask questions for which the answer is more medicine. Drugs for Life challenges our understanding of health, risks, facts, and clinical trials, the very concepts used by pharmaceutical companies to grow markets to the point where almost no one can imagine a life without prescription drugs.

Price: $23.95
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Great Psychologists and Their Time
Simonton, Dean Keith

Simonton (psychology, U. of California-Davis) looks at the individuals who have contributed most to psychological science being where it is today. He draws on empirical findings and theoretical models to explore who influences the discipline, how their lives and careers unfold and terminate, the impact of politics and other external factors, and other questions. Annotation c. Book News, Inc., Portland, OR (

Pub. Date: February 2002 Publisher: American Psychological Association Format: Textbook Hardcover, 550pp

Price: $49.95
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Inside Chronic Pain: An Intimate and Critical Account
by Lous Heshusius, David B. Morris (Contribution by), Scott M. Fishman (Contribution by)

Chronic pain, which affects 70 million people in the United States alone-more than diabetes, cancer, and heart disease combined-is a major public health issue that remains poorly understood both within the health care system and by those closest to the people it afflicts. This book examines the experience of pain in ways that could significantly improve how patients and practitioners deal with pain. It is the first volume of a new collection of titles within the acclaimed Culture and Politics of Health Care Work series called How Patients Think, intended to give voice to the concerns of patients about their own medical care and the formulation of health policy. Since surviving a near-fatal car accident, Lous Heshusius has suffered from chronic pain for more than a decade, forcing her to give up her career as a professor of education. Inside Chronic Pain, based in part on the pain journal Heshusius keeps, is a stunning memoir of a life lived in constant pain as well as an insightful and often critical account of the inadequacies of the health care system-from physicians to hospitals and health insurance companies-to understand chronic pain and treat those who suffer from it.

Pub. Date: October 2009 Publisher: Cornell University Press Format: Hardcover, 200pp

Price: $24.95
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Obesity: A Reference Handbook
by Judith S Stern, Alexandra Kazaks

An authoritative analysis of the effects that obesity is having on the health and the economic and social well-being of the United States, with a focus on controversies and informed action.

Publisher: ABC-CLIO, Incorporated Pub. Date: June 2009 ISBN-13: 9781598841954 323pp

Price: $55.00
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Scientific Genius: A Psychology of Science
by Dean Keith Simonton

Simonton develops a theory of scientific genius, using Donald Campbell's 'blind variation and selective retention' model of creativity as his starting point, and expands it into his own 'chance-configuration' theory. He then uses this to account for key aspects of pathbreaking science: the mental processes and behaviors behind the creative act, the cognitive and motivational styles of great scientists, the causes and consequences of exceptional productivity, and the developmental antecedents of distinguished scientific work. The phenomenon of multiple discovery (where two or more independent investigators chance upon the same finding) is shown to provide some of the best empirical evidence on behalf of the theoretical argument. A concluding chapter outlines the broader implications of the theory for the measurement of genius in science, and places it in the context of the alternative metasciences - the philosophy, sociology, and psychology of science.

Pub. Date: July 2009 Publisher: Cambridge University Press Format: Paperback, 240pp

Price: $34.99
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Stem Cells: An Insider's Guide

This exciting new book takes readers inside the world of stem cells guided by the author, Dr. Paul Knoepfler, who is an international expert in stem cells. Stem cells are catalyzing a revolution in medicine and may transform how we age. The authors goal is to give readers an insiders guide into the world of stem cells. The book answers the most common questions that people have about stem cells and stem cell treatments. What are stem cells? Why are some types controversial? Can stem cells help my family with a serious medical problem such as Alzheimer's or Autism? Are such treatments safe? Can stem cells make me stay young? These questions and many more equally important ones are answered in this book in a manner that the reader can enjoy and understand.

Stem Cells: An Insiders Guide also takes readers inside a stem cell lab with an exciting virtual tour. In addition, it provides a description of a day in the life of a prototypic stem cell to give readers an inside look at how they function and the key factors that influence them. In these ways, the author brings readers fully up to speed on the cutting-edge rapidly moving field of stem cells. The book is unique as it is written in an approachable, often humorous way that a general, educated audience can understand and appreciate. A number of issues related to stem cells that spark controversies are also discussed. The book also tackles the exciting, but fast moving areas of stem cell treatments including sports medicine, anti-aging and cosmetics that are capturing the public's imagination. Are these treatments ready for prime time? The book cuts through the hype and answers that essential question. It is also your guide to where the stem cell field will be in the near future and how it could change your life and our world.

Author: Dr. Paul Knoepfler

Price: $29.00
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The Lure of Bacterial Genetics: A Tribute to John Roth
by Stanley Maloy (Editor), Kelly T. Hughes (Editor), Josep Casadesus (Editor)

Over the course of his career, John Roth has inspired his students and colleagues not only with his achievements, but also with his sense of adventure and joy in solving difficult puzzles in bacterial genetics. In addition, he has instilled in them his unique, rigorous scientific approach. Endlessly curious, he is forever diagramming ideas, developing them into models, designing experiments to test those models, and then evaluating the results in order to develop new models and tests. Along the way, he encourages his colleagues' feedback, engaging them at every step of the scientific process.

This book has been written and edited by colleagues and former students of John Roth, many of whom are also leaders and pioneers in the field of bacterial genetics. It provides a complete overview of the entire field of bacterial genetics, helping the reader to understand how the field has evolved through the years. Moreover, the book enables everyone to be inspired by and to learn from John Roth's achievements and contributions to bacterial genetics.

Pub. Date: October 2010 Publisher: ASM Press ISBN-13: 9781555815387 ISBN: 1555815383

Price: $139.95
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Voodoo Wave
The Maverick s surf point near Half Moon Bay, California, has long been one of the most dangerous places in the world to catch a ride. It is also the site of the Super Bowl of big-wave surfing: the Maverick s Surf Contest. Mark Kreidler takes readers inside the waves, inside the lives of the competitors, and introduces them to Jeff Clark, the man who first dared to ride Maverick s. Kreidler s riveting account of the 2010 season captures the jaw-dropping performance of South Africa s Chris Bertish as well as Clark s clashes with the contest s newly corporatized management. The Voodoo Wave is a thrilling account of a culture of high-risk, high-adrenaline athletes."
Price: $15.95
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