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An Introduction to the Event-Related Potential Technique

The event-related potential (ERP) technique, in which neural responses to specific events are extracted from the EEG, provides a powerful noninvasive tool for exploring the human brain. This volume describes practical methods for ERP research along with the underlying theoretical rationale. It offers researchers and students an essential guide to designing, conducting, and analyzing ERP experiments. This second edition has been completely updated, with additional material, new chapters, and more accessible explanations. Freely available supplementary material, including several online-only chapters, offer expanded or advanced treatment of selected topics. The first half of the book presents essential background information, describing the origins of ERPs, the nature of ERP components, and the design of ERP experiments. The second half of the book offers a detailed treatment of the main steps involved in conducting ERP experiments, covering such topics as recording the EEG, filtering the EEG and ERP waveforms, and quantifying amplitudes and latencies. Throughout, the emphasis is on rigorous experimental design and relatively simple analyses. New material in the second edition includes entire chapters devoted to components, artifacts, measuring amplitudes and latencies, and statistical analysis; updated coverage of recording technologies; concrete examples of experimental design; and many more figures. Online chapters cover such topics as overlap, localization, writing and reviewing ERP papers, and setting up and running an ERP lab.

Product Details
  • ISBN-13: 978-0262525855
  • Publisher: A Bradford Book; second edition edition
  • Publication date: 27/06/2014
  • Pages: 392
  • Product dimensions: 8.9 x 7 x 0.9 inches

026252585
Price: $47.00
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Cultural Evolution

Over the past few decades, a growing body of research has emerged from a variety of disciplines to highlight the importance of cultural evolution in understanding human behavior. Wider application of these insights, however, has been hampered by traditional disciplinary boundaries. To remedy this, in this volume leading researchers from theoretical biology, developmental and cognitive psychology, linguistics, anthropology, sociology, religious studies, history, and economics come together to explore the central role of cultural evolution in different aspects of human endeavor.

The contributors take as their guiding principle the idea that cultural evolution can provide an important integrating function across the various disciplines of the human sciences, as organic evolution does for biology. The benefits of adopting a cultural evolutionary perspective are demonstrated by contributions on social systems, technology, language,and religion. Topics covered include enforcement of norms in human groups, the neuroscience of technology, language diversity, and prosociality and religion. The contributors evaluate current research on cultural evolution and consider its broader theoretical and practical implications,synthesizing past and ongoing work and sketching a roadmap for future cross-disciplinary efforts.

Product Details:
  • ISBN-13: 9780262019750
  • Publisher: MIT Press
  • Publication date: 11/30/2013
  • Series: Strungmann Forum Reports Series
  • Pages: 450

026201975
Price: $45.00
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Inside Chronic Pain: An Intimate and Critical Account
by Lous Heshusius, David B. Morris (Contribution by), Scott M. Fishman (Contribution by)

Chronic pain, which affects 70 million people in the United States alone-more than diabetes, cancer, and heart disease combined-is a major public health issue that remains poorly understood both within the health care system and by those closest to the people it afflicts. This book examines the experience of pain in ways that could significantly improve how patients and practitioners deal with pain. It is the first volume of a new collection of titles within the acclaimed Culture and Politics of Health Care Work series called How Patients Think, intended to give voice to the concerns of patients about their own medical care and the formulation of health policy. Since surviving a near-fatal car accident, Lous Heshusius has suffered from chronic pain for more than a decade, forcing her to give up her career as a professor of education. Inside Chronic Pain, based in part on the pain journal Heshusius keeps, is a stunning memoir of a life lived in constant pain as well as an insightful and often critical account of the inadequacies of the health care system-from physicians to hospitals and health insurance companies-to understand chronic pain and treat those who suffer from it.

Pub. Date: October 2009 Publisher: Cornell University Press Format: Hardcover, 200pp
080144796

Price: $24.95
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NATSOULAS CONSCIOUSNESS A
NATSOULAS CONSCIOUSNESS A
110700451
Price: $110.00
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Obesity: A Reference Handbook
by Judith S Stern, Alexandra Kazaks

An authoritative analysis of the effects that obesity is having on the health and the economic and social well-being of the United States, with a focus on controversies and informed action.

Publisher: ABC-CLIO, Incorporated Pub. Date: June 2009 ISBN-13: 9781598841954 323pp

159884195
Price: $55.00
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Stem Cells: An Insider's Guide

This exciting new book takes readers inside the world of stem cells guided by the author, Dr. Paul Knoepfler, who is an international expert in stem cells. Stem cells are catalyzing a revolution in medicine and may transform how we age. The authors goal is to give readers an insiders guide into the world of stem cells. The book answers the most common questions that people have about stem cells and stem cell treatments. What are stem cells? Why are some types controversial? Can stem cells help my family with a serious medical problem such as Alzheimer's or Autism? Are such treatments safe? Can stem cells make me stay young? These questions and many more equally important ones are answered in this book in a manner that the reader can enjoy and understand.

Stem Cells: An Insiders Guide also takes readers inside a stem cell lab with an exciting virtual tour. In addition, it provides a description of a day in the life of a prototypic stem cell to give readers an inside look at how they function and the key factors that influence them. In these ways, the author brings readers fully up to speed on the cutting-edge rapidly moving field of stem cells. The book is unique as it is written in an approachable, often humorous way that a general, educated audience can understand and appreciate. A number of issues related to stem cells that spark controversies are also discussed. The book also tackles the exciting, but fast moving areas of stem cell treatments including sports medicine, anti-aging and cosmetics that are capturing the public's imagination. Are these treatments ready for prime time? The book cuts through the hype and answers that essential question. It is also your guide to where the stem cell field will be in the near future and how it could change your life and our world.

Author: Dr. Paul Knoepfler


981450880
Price: $29.00
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The Lure of Bacterial Genetics: A Tribute to John Roth
by Stanley Maloy (Editor), Kelly T. Hughes (Editor), Josep Casadesus (Editor)

Over the course of his career, John Roth has inspired his students and colleagues not only with his achievements, but also with his sense of adventure and joy in solving difficult puzzles in bacterial genetics. In addition, he has instilled in them his unique, rigorous scientific approach. Endlessly curious, he is forever diagramming ideas, developing them into models, designing experiments to test those models, and then evaluating the results in order to develop new models and tests. Along the way, he encourages his colleagues' feedback, engaging them at every step of the scientific process.

This book has been written and edited by colleagues and former students of John Roth, many of whom are also leaders and pioneers in the field of bacterial genetics. It provides a complete overview of the entire field of bacterial genetics, helping the reader to understand how the field has evolved through the years. Moreover, the book enables everyone to be inspired by and to learn from John Roth's achievements and contributions to bacterial genetics.

Pub. Date: October 2010 Publisher: ASM Press ISBN-13: 9781555815387 ISBN: 1555815383
155581538

Price: $139.95
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The Social Science of Cinema

Ever since motion pictures first landed on screen, there have been many key questions that the studios and movie watchers have tried to answer. What makes a movie an Oscar winner? How does one movie become a hit and another movie flop? Why do some films earn critical acclaim while other films become critical turkeys or bombs? How do audiences perceive film? What makes a movie resonate with a viewer? Are we unduly influenced by negative behaviors on screen? These questions have spurred debates, discussions, and many theories. Until the last two decades, however, it was quite rare to have the issues approached from a scientific viewpoint.

The Social Science of Cinema compiles research from such varied disciplines as psychology, economics, sociology, business, and communications to find the best empirical research being done on the movies, based on perspectives that many filmgoers have never considered. Essays explore such topics as the specific factors that influence whether movies make money, win awards, or flop; how our personality impacts on our viewing preferences; issues of gender inequity on screen; the relationship between visual perception and the way movies are edited; and many more. This book attempts the ultimate act of figuring out the mystery behind the movies - what makes them so memorable to us, what makes them this century's leading works of art, and how this art intersects with the business of making money.

Product Details
  • ISBN-13: 9780199797813
  • Publisher: Oxford University Press, USA
  • Publication date: 11/29/2013
  • Pages: 336

019979781
Price: $69.95
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