With the economy currently in turmoil, understanding how businesses and consumers interact is more important than ever for business owners and students of economics, alike. A handy, fluff-free resource tool, our 3-panel (6-page) guide simplifies the world of microeconomics through the use of definitions, formulas and full-color tables and charts. Categories include:

• Supply & Demand
• Shifts in the Supply & Demand Curves (Impact on Equilibrium)
• Consumer Choice & Preference
• Budget Line
• Elasticity
• Production Theory