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UC Davis Stores Vision, Mission and Values
Introduction
The UC Davis Stores strategic plan reflects our commitment to the overarching vision outlined in UC Davis’s To Boldly Go strategic plan and is aligned with the goals of the Division of Student Affairs strategic plan. With a focus on preparing students for a diverse and evolving world, we strive to improve our students’ campus experience, support the well-being of our students and staff, and promote community engagement and campus pride.
Vision
UC Davis Stores aspires to create a lasting impact on our diverse population of students, alumni, faculty, and staff in an effort to strengthen their connection to UC Davis.
Mission
UC Davis Stores promotes an equitable and inclusive approach to the college experience, fosters campus pride, and creates an empowered UC Davis community that is dedicated to furthering UC Davis’s academic mission and celebrating the diverse voices that enrich our shared journey. Through industry expertise and our commitment to excellence, we aim to inspire our Aggie community to reach its full potential, on campus and beyond.
Values
- Collaboration
- Diversity and Equity-mindedness
- Empowerment
- Innovation
- Stewardship
Strategic Goals
1. Enrich the Student Experience
Goal Statement:
- Enhance the student experience by prioritizing equity and creating accessible opportunities through tailored resources, while developing inclusive environments and support systems that empower every student.
Goal Objectives:
- With the academic mission of UC Davis in mind, develop and seek out programs, products, and services that promote equity and ensure accessibility
- Provide products and resources to support students and build lasting connections to the university
2. Reflect and Support our Evolving Campus
Goal Statement:
- We are committed to fostering a dynamic campus environment by working collaboratively, gathering input, and implementing changes that reflect our campus community’s diverse and evolving needs.
Goal Objectives:
- Collaborate with campus departments, academic coordinators, and faculty as partners in the development of programs and services that further the educational mission of UC Davis
- Partner with students and student groups to identify changing tastes and preferences in products and services offered
- Celebrate, promote, and demonstrate respect for cultural diversity by curating a selection of merchandise and services that reflect our campus community
- Support the campus commitment to environmental sustainability by implementing eco-friendly retail practices and seeking out and sourcing sustainable and ethically produced merchandise
3. Invest in our Community
Goal Statement:
- Prioritize staff development, empower students, and foster experiential learning opportunities that drive personal growth and collective success.
Goal Objectives:
- Invest in the professional development of our staff to promote their advancement as industry leaders
- Support our staff’s physical, mental, and emotional well-being by creating an environment where staff feel valued and appreciated
- Create opportunities to promote student staff development by providing learning and skill-building opportunities
- Steward our resources to align with the divisional goals of Student Affairs
4. Commitment to Improvement
Goal Statement:
- Foster an environment of continuous improvement through innovation and proactive auditing processes that maximize our impact and sustainability.
Goal Objectives:
- Proactively adapt our products and services to address the changing market
- Continually review financials to address areas of opportunity
- Identify and replace redundancies with operational efficiencies and technological solutions
Who We Are and Whom We Serve
UC Davis Stores is a nonprofit, self-funded department of Student Affairs. Our dedicated team consists of experienced career staff and over 350 student employees. We are responsible for multiple store locations, both on and off campus. UC Davis Stores has an annual sales budget of $20 million. We proudly serve UC Davis students, faculty, staff, visitors and the community at large. Our primary purpose is to provide UC Davis students with the tools they need for academic success.
Along with the sale of merchandise, we provide myriad services for our campus, including but not limited to the following:
Merchandise for Sale
- Course Materials
- Books
- Lab supplies
- Art supplies
- Notebooks and other supplies
- Campus-produced and -grown products
- General, technical and faculty-authored books
- Technology sales and services
- Licensed apparel and gifts
- Graduation and commencement rentals and sales
- Student cap and gown rental
- Faculty hood rental
- Custom announcements
- Awards
- Online sales
Student Work Experience
- Student supervisor program
- Accounting
- Buying
- Cash handling
- Customer service
- Data entry
Services Provided to Campus Departments, Organizations, Facilities and More
- Student and campus activities
- Thank Goodness for Staff
- Picnic Day
- The Buzz
- Commencement
- Student Activities Fair
- Campus departments
- Custom clothing
- Author events
- Onsite sales for department events
- Campus fundraisers
- Department of Intercollegiate Athletics
- Management of APO store
- Management of APO website
- Department of Campus Recreation and Unions
- Tabling at campus events together
- Sale of CRU Day Passes
- Sharing of resources
- Online sales of Craft Center merchandise
- Memorial Union facility
- Our net income goes toward defraying the operating costs of the Memorial Union
- Cal Aggie Alumni Association
- Partnering with the SAA program
- Alumni discount days/promotions
- Sale of memberships in grad packs
- Tabling at event

View a PDF of the Strategic Plan
STUDENTS
- Equitable Access
- Fund My Textbooks
- ID Cards
- Student Employment
- Shop Textbooks
- Shop Technology
- Commencement FAQs
- Tech Financing
- Amazon Hub Locker+
- Trade-In Your Tech
FACULTY AND STAFF
ALUMNI
PARENTS
ABOUT US
- Mission
- Aggie Kickbacks
- Amazon Hub Locker+
- Department Purchases
- Hours and Locations
- Student Employment
HELP
PARTNERS
- Apple Authorized Campus Store
- University Credit Union
- Custom Gear from Club Colors
- Aggie Enterprise
- Athletics Online Store
- Fund My Textbooks
- UC Davis Fan Shop
- shopucdavis.com
- Amazon Hub Locker+
- Power-On Tech Trade-In Program
NEWSLETTER
Never miss out on any of our exclusive offers again!